Project Overview
eFileCabinet is a document management software company in need of more user-focused content marketing intended to move users into leads.
We went on to create what would later be called the Rage Cage. The idea was simple in principle, we set up a room at an accounting conference full of old office equipment where visitors could smash away to their heart’s content. We collected information from these individuals and set up a workflow in HubSpot to pitch the benefits and details of the software.
The Rage Cage would go on to be an award winning campaign that would drive the highest influx in MQLs in a single month, which contributed to new contacts and closed deals.
Client
eFileCabinet