The Power of Women at Work Virtual Conference
Advertising
Branding
Web
Project Overview
Our team met with The ELC project directors charged with developing the marketing and branding assets of The POWW Conference to learn about their vision. Then we designed a clear, one-page microsite that included pertinent event information and a registration button to simplify the sign-up process. Finally we designed the digital marketing campaign so that it would target Black women professionals and direct those interested to the microsite where they could register. Due to the ongoing pandemic, this event had to be held virtually. But the upside to holding the event online is that it could then accommodate a larger number of participants. The targeted marketing campaign increased awareness of The POWW Conference and encouraged Black professionals around the country to participate. Now, because of the wider reach, The ELC has decided to make the conference permanently virtual so it can reach and inspire Black women professionals all over the nation.Client
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