The New City Dealers
Branding
Marketing Strategy
User Experience
Project Overview
After years in automotive, with experience in almost every position the industry has to offer, friends turned business partners Anthony Scala and Sean Kohli decided to buy a dealership from their former boss. And then another. Tired of the industry’s historically frustrating sales processes and confused service explanations, the two decided it was time to change car sales with a forward-focused approach that positioned them as the community’s new auto ambassadors. Mauge built their marketing and advertising platforms from the ground up, and now oversee their CRM, lead generation, social media, signage, messaging, and events. Their City Volkswagen of Chicago and City Volkswagen of Evanston locations can’t stop growing, and with the recent addition of their newest Highland location, neither can our partnership.Client
City Volkswagen
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