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THE JOY OF ICE CREAM

Branding
Design Strategy
Packaging
COHO Creative
5.01 Client Reviews
250,000+
10 - 49
Cincinnati, United States
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Project Description

COHO partnered with Meijer to refresh the grocery hypermarket chain’s private label ice cream brand, Purple Cow. It’s a playful and premium offering that engages shoppers in the fun of exploring and enjoying ice cream flavors — while more than holding its own against the competition in the expansive freezer aisle.

Client

Purple Cow by Meijer
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