The Greatest Showman 360: Rehearsal to Screen - "Come Alive"
Content Marketing
Experiential Marketing
AR VR
Project Description
20th Century Fox launched the ultimate behind-the-scenes experience to promote its upcoming musical film The Greatest Showman, “Come Alive,” produced, shot and directed by SunnyBoy Entertainment. The 360-degree experience places viewers in an action-packed, songful spectacle alongside Hugh Jackman, who plays the ringmaster P.T. Barnum, as they explore the musical action throughout the making of The Greatest Showman. From emerging on the film’s set while shooting, to private choreography rehearsals and interviews with Jackman, viewers are invited to join the cast, and be fully immersed in the production of the circus performance that brought show business to life. We worked with the cast and crew of the Greatest Showman for over four months in New York City to capture the footage for this immersive experience.Client
20th Century Fox Pictures - "The Greatest Showman"Tags
VR
Hugh Jackman
The Greatest Showman
360
Behind the Scenes
BTS
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