The CDC Foundation
Web
User Experience
Project Overview
The CDC Foundation needed a new website that emphasized brand recognition and also reflected a shift from individual donors to corporate giving. Lacking the necessary cohesion to help users find information quickly and compel them to take action, the website required restructuring, intuitive navigation and updated content. Cool Blue focused the new design around the user experience, balancing visual and textual cues to guide users toward specific Foundation objectives. We implemented a Drupal Content Management System with Javascript coding to support the partnership life cycle, new content, search-on-site and third-party donation capability. With a new design and a compelling graphical interface, the new CDC site better emphasizes the brand and mission of the CDC Foundation and compels corporate donors to get involved. Through intuitive navigation, specific calls to action, a clear CDC Foundation brand and a simplified user experience, Cool Blue’s CDC site redesign improved time on site, increased page views per visit and decreased the overall bounce rate.Client
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