The benefits of A+ content - Case study
Digital Strategy
E-Commerce
Marketing Strategy
Project Overview
One of the biggest challenges for the brand was that they were resellers and didn’t have Amazon Brand Registry. That meant there were multiple sellers offering the same products, and the optimization of the listings was a time-consuming and daunting process. As BellaVix was submitting the optimized copy and images to the backend, and opening dozens of support cases to reflect our contributions, we realized quickly this was not going to be a successful long-term strategy. We decided to shift our focus to creating A+ content. Other sellers had not created any A+ content, so we knew this would be visible on the product pages. The Results After implementing visually appealing A+ content that evoked emotions for visitors, we saw a huge spike in conversion rate. The average conversion rate skyrocketed from 4.56% to 26.04% in the 60-day period, which is an increase of 472% on the catalog level.Client
Tags
#a+content #content #amazon #walmart #amazonA+content #amazonA+
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