The Alliance Theatre
Web
Mobile
User Experience
Project Overview
The Alliance Theatre is the leading producing theatre in the Southeast, creating the powerful experience of world-class shared theatre for diverse people. Our target was to assist patrons and enable ticket sales while serving a wider audience seeking educational information and services. We focused on the user experience for all the intended audiences through clear content organization and navigation. Our delivery included a new Drupal CMS that allows a wider Alliance Theatre team the ability to easily and effectively update the site. We created a more dynamic presentation of shows and events that engaged users through richer imagery and graphics to create a higher quality branding. The Responsive Web Design now reaches an ever-growing community of mobile device users and ensures they have an equally rich experience. Mobile usage increased by 68% for smart phones and 65% for tablets. For the 2013/14 season, the Alliance reported approximately 13% more online revenue to date with total online transactions increasing by 22% for all ticket orders.Client
The Alliance Theatrehello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC