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Tequila Patrón - Global launch.

Marketing Strategy
Experiential Marketing
Five by Five
5.01 Client Reviews
100,000+
50 - 100
Los Angeles, United States
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Project Description

Tequila Patrón wanted to be No.1 premium tequila globally, changing perception of tequila as a shot drink. We created the perfect launch, ‘The Perfectionists’, a search to find the best bartender, who could make the perfect cocktail.

Client

Bacardi

Tags

bacardi
experiential
marketing strategy
alcohol
drinks
global launch
launch marketing
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