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Taxi Studio & Minute Maid: The Creation of a Coherent Masterbrand

Branding
Design Strategy
Packaging
Taxi Studio
5.02 Client Reviews
400,000+
10 - 49
Bristol, United Kingdom
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Project Overview

Thousands of juices united in one brand; how Coca-Cola’s global design team collaborated with Taxi Studio, and fought convention to give Minute Maid a brave new brand identity system.

Client

Minute Maid

Tags

rebranding
packaging
design
branding
strategy
visual identity
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