Tapping into the passion of Mexican soccer
Marketing Strategy
Public Relations
Multicultural Marketing
Project Overview
The passion for the Mexican national soccer team is rivaled only by our neighbors to the south. With the largest concentration of Mexican fans outside of Mexico City, adidas turned to Sportivo to leverage that passion into action to unveil the team's new jersey in the U.S. With our cultural insights and connections, we created a campaign that has become a case study for the world wide brand.Client
adidas
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