Taking the Edge off Travel
Advertising
Design Strategy
Digital Strategy
Project Description
Oakland International Airport (OAK) wanted more people to park onsite, but consumers thought airport parking was expensive. We challenged that perception with an offer-driven incentive. While we couldn't affect their travel plans, we could make the cost of family travel a little easier on their wallets.Client
Oakland International AirportTags
landing page
coupon creation
strategy
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