Taco Cabana Brand Campaign
Advertising
Branding
Packaging
Project Overview
Real praise for real Mexican food! To launch Taco Cabana’s new campaign, Beacon121 took to the streets to enlist real comments from people of all backgrounds. And it didn’t take long to discover they love Taco Cabana. These TC fans talked about favorite menu items and what makes the food so delicious. Many were longtime customers, while some were newbies to the 36-year-old restaurant chain. But all were passionate. And one thing became clear: when you cook up authentic handmade Mexican food with fresh ingredients, you don’t have to say it yourself. Your fans will do it for you. Results: sales have already seen a double-digit % increase vs. YAG during the early stages of this new campaign!Client
Taco CabanaTags
fast casual
restaurant advertising
branding
POS
in-store promotions
outdoor
television production
QSR
promotional advertising
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