Sustainable PR boxes
Design Strategy
Influencer Marketing
Customer Experience
Project Overview
Tag was approached by our client, Estee Lauder Companies, to design a discovery box to introduce Aveda to key press, celebrities and KOLs in China. Our task was to help build brand awareness of the Aveda brand in preparation for the launch of Aveda on ecommerce giant, Tmall Global. Through our discovery box we wanted to demonstrate Aveda’s ongoing commitment to sustainability while conveying a sense of wellness and the luxurious feel that the brand is known for. We were also working with quick turnaround times and needed to get the product to market quickly, without cutting any corners or compromising on quality.Client
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