SurfacePrep
Branding
Marketing Strategy
Project Description
Putting a new shine on a brand that really knows its surfaces. SurfacePrep was created by a Chicago PE firm looking to consolidate a very fractured national market. Its clients range from local machine shops to global manufacturers looking to consolidate their supply chain. After a few years, the company (then known as GNAP) was sold to CenterOak Partners, a Dallas PE firm. Their investment thesis focused on building centralized infrastructure as they continued their M&A growth activities in becoming the national market leader, where brand & marketing were a significant part of that. MonogramGroup was retained to create a new, unified brand with a three-part tiered architecture, to accommodate local market issues that would impact the local branch’s adoption of the brand. Our content and toolkit development covered a full spectrum, from logos and brand design system to complex website, marketing templates, photography and video assets. Check out the complete case study at https://www.monogramgroup.com/surfaceprep/Client
SurfacePrep
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