Summit Steel Digital Marketing
Digital Strategy
Web
Marketing Strategy
Project Overview
How do you position a brand whose manufacturing ranges from fabrication of airplane parts to the smallest valve in an artificial heart? This was the challenge for Summit Steel, a global steel manufacturer and fabricator based out of Pennsylvania. Brolik developed a new website to highlight their range of industries and capabilities, then we launched an integrated digital strategy leveraging SEO, pay-per-click advertising and conversion rate optimization to drive more qualified traffic to the site. This strategy led Summit Steel to an increased lead volume of more than 200%, and a drastic increase in the quality and amount of new business. Just what we like to hear!Client
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