Success Story: Plaza Dental Group
Social Media
Branding
Healthcare Marketing
Project Description
Plaza Dental Group is a renowned dentistry in Des Moines, Iowa that provides complete dental care solutions in a comfortable setting. Located in the most populated city in Iowa, Plaza Dental Group had a lot of opportunity to grow. Yet, their new patient count was much lower than expected as a result of poor online reviews and low search rankings. Because of low search ranking and poor reviews, patients weren’t finding them online. And for those that found them online, they went to other competitors instead because of their poor online reputation. GMR Web Team began to focus on Plaza Dental Group’s online reputation. With the help of our own proprietary online reputation software, RepuGen, we provided Plaza Dental Group with strategies on how to increase positive reviews from patients to overshadow the previously prominent negative reviews. This would ultimately improve their overall average score. After seeing their online reputation drastically improve, we moved on to boosting their ranking on search results. We focused our efforts on location-specific keywords to capture and dominate the local market. We also redesigned a more mobile-friendly website to give a better user experience and boost ongoing SEO efforts. Furthermore, our content marketing, social media, and paid advertising (PPC) campaigns complemented one another to improve search rankings and drive more traffic to the website.Client
Plaza Dental GroupTags
Dental Marketing
Reputation Management for Dentists
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