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Smirnoff House: Our House is Your House

Events
Marketing Strategy
Experiential Marketing
MKTG
5.0
1 Client Reviews
50,000+
100+
New York, United States
View this Agency

Project Overview

MKTG LAUNCHED THE SMIRNOFF HOUSE AT THE EDM FESTIVAL MECCA, ELECTRIC DAISY CARNIVAL IN LAS VEGAS, CREATING AN INTIMATE VIBES-FILLED HOUSE PARTY. GUESTS WERE ONLY A FIST BUMP AWAY FROM THEIR FAVORITE HEADLINING DJ'S, MANY OF WHOM JUST PLAYED IN FRONT OF 70,000+ MAIN STAGE CROWDS. OVER 30+ DJ'S THREW DOWN SETS TRANSCENDING TYPICAL GENRE BOUNDARIES ALONG WITH B2B PAIRINGS & SUPRISE GUESTS. WITH 8+ HOURS OF CAPTURED CONTENT REACHING OVER 125 MILLION PEOPLE OUTSIDE OF OUR FENCE, WE ARE JUST GETTING THE PARTY STARTED.

Client

Smirnoff

Tags

smirnoff
alcohol
marketing
experiential
experiential marketing
lifestyle
lifestyle marketing
media
content creation
content
music
dj
electronic
mc
millennial
gen
gen z
gen y
gen x
technology
innovation
onsite
live
event
multimedia
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