Slapfish Brand Strategy & Rebranding
Branding
Design Strategy
Project Overview
Seafood restaurants have been rapidly adopting a “sustainable” position in their marketing and brand communications. The problem is they really aren’t. For SlapFish, this is infuriating because of the countless time they spent developing sustainable best practices and relationships with seafood providers who employ said practices. Unfortunately, the brand identity SlapFish had in market didn’t do much to tell this deeper story nor did it effectively position the brand. Vigor was tasked with developing SlapFish’s brand strategy and positioning, then evolving their identity to hook into the true meaning of the brand.Client
SlapfishTags
rebranding
brand strategy
restaurant
fast casual
franchise
brand
identity design
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