Sisidyll skin care range
Industrial
Packaging
Graphic / Communication
Project Overview
Pressure from retailers to change their ‘outdated’ packaging design prompted the client to rejuvenate the branding and packaging and extend their skin care range in both the Asian and Australian markets. With that we saw a real opportunity to elevate the brand from basic to life-style, focusing on its high-quality core ingredient Australian blueberries. Giving it a ‘real fruit’ feel but not in an overt way, we wanted the brand’s quality to whisper rather than shout. This meant creating a new structural form with a clear organic influence and employing clever colour accents for the packaging. The packaging design, bespoke hand-lettered brand mark and insignia are subtle, understated and sophisticated — all hallmarks of premium products in the skin care category.Client
SisidyllTags
Packaging design
packaging
skin care packaging
branding and packaging
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