Sip Joyfully
Social Media
Marketing Strategy
Media Planning & Strategy
Project Overview
Old tropes of cozy, quiet scenes dominate the tea category. But Tazo takes tea into new territory, combining vibrant ingredient stories with a passion for living life to its fullest. To make a splash, we ditched the expected hands-on-cup imagery and poured pure joy into the Tazo experience. Sponsored content, print, digital and social media engaged loyal Tazo fans and brought new tea lovers to the brand.Client
TazoTags
brand repositioning
social media
social media strategy
content creation
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