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Sharing Happiness

Innovation
Branding
Experiential Marketing
The Miller Group
5.011 Client Reviews
120,000+
10 - 49
Los Angeles, United States
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Project Description

Niche Japanese snack food brand Pocky had an ambition goal; increase sales and brand awareness in the U.S. without digital or traditional media buys. To do this, we recommended using brand ambassadors, street teams and free samples to take Pocky on a cross-country road trip to "Share Happiness." The effort contributed to a sales increase of more than 20% for the chocolate-coated biscuit sticks.

Client

Pocky

Tags

increase sales
brand awareness
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