Sharing Happiness
Innovation
Branding
Experiential Marketing
Project Overview
Niche Japanese snack food brand Pocky had an ambition goal; increase sales and brand awareness in the U.S. without digital or traditional media buys. To do this, we recommended using brand ambassadors, street teams and free samples to take Pocky on a cross-country road trip to "Share Happiness." The effort contributed to a sales increase of more than 20% for the chocolate-coated biscuit sticks.Client
PockyTags
increase sales
brand awareness
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC