Share a Coke at Kroger
Marketing Strategy
Shopper Marketing
Promotions
Project Overview
Background: Kroger was looking for a 3-phase summer program exclusively for their banner stores, that would invite multicultural millennial shoppers to Share A Coke through engaging, culturally-connected experiences that were: Simple, Sharable, and Scalable. Solution: Leveraging the successful Share a Coke platform at the core of each summertime occasion, we developed a phased approach that would engage shoppers to purchase Coke and participate through strong messaging and incentives. Phase 1: Enter to win tickets to the 2018 FIFA World Cup in Russia via text-in. Phase 2: Stock up on all your grilling needs and Share a Coke with friends this summer. Phase 3: Enter to win official FIFA World Cup premiums through an exclusive Catalina offer. Each phase was supported with in-store POS and digital media, driving shoppers to the retailer during the summertime season to stock up on Coca-Cola products and share unforgettable moments of summer with family and friends.Client
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