Project Overview
Share a Coke was a bold idea: this iconic American brand wanted to enable consumers to customize Coke bottles and uncover new ways of connecting with the brand and one another. In order to turn an idea into reality, they needed a digital partner with wide-ranging expertise that they could trust.
Under our stewardship, that idea transformed into a multi-faceted, direct-to-consumer e-commerce experience that helps drive Coke’s online presence. We continue to design, develop, optimize, maintain, and expand Coke’s e-commerce platform. We also oversee and create content for Share a Coke’s email, social, and digital campaigns.
Client
The Coca-Cola Company