SEO, PPC and Social Marketing: Lackland Self Storage
Advertising
Digital Strategy
Search
Project Overview
Hudson set up a comprehensive campaign that incorporated SEO and PPC; highly focused foursquare tactics; a Twitter revamp and a Facebook overhaul; custom video app; redesigned cover photo; engaging content published daily, and finally, a highly targeted ad campaign to solidify social efforts. In addition, Hudson worked with Lackland to create and launch fun-spirited contests and promotions to creatively reward loyal fans and customers. THE RESULTS Keeping in mind Lackland’s emphasis on increasing occupancy rates, the Hudson team kept this goal at the forefront of efforts. Prior to teaming up with Hudson, Lackland had a total occupancy rate of 85 percent across all locations. After working closely with Hudson for a year, Lackland’s total occupancy rate spiked to 93 percent across all locations. After the redevelopment of Lackland’s Pay-Per-Click efforts, along with close account management, cost per lead dropped by more than 50 percent. On the social front, Lackland’s Facebook fanbase more than doubled through both organic and paid efforts. Hudson developed a Facebook ‘Like’ advertising campaign that garnered a remarkable conversion rate of 85 percent with a cost-per-click of less than $1.Client
Lackland Self StorageTags
SEO
PPC
Facebook Marketing
Social Media Marketing
Advertising
Social Advertising
Search Engine Optimization
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