Scaling Ecommerce to Expand Worldwide
Digital Strategy
Web
E-Commerce
Project Description
With premiere brands like Merrell®, Sperry®, Keds®, Chaco®, and more, Wolverine Worldwide has made a substantial footprint on the global market for footwear and apparel. From its earliest days in 1883 through its explosive expansion into nearly 200 countries and territories, Wolverine has been continuously innovating and broadening its legacy to achieve global success. A large part of Wolverine’s ecommerce history was supported and developed through a strong, active partnership with CQL. From the beginning of the internet era to Wolverine absorbing a multi-million dollar brand, all the way to developing a unified commerce solution to enable globalization, CQL and Wolverine have been innovating together for over 20 years. With Wolverine expanding its brand base over the years, the relationship with CQL deepened. Examples of our long-standing partnership span across multiple ecommerce platforms and systems, including supporting more than a dozen brands on Salesforce Commerce Cloud (the largest replatform in SFCC history) and implementing custom technologies, such as a Product Information Management (PIM) system, consumer insights data warehouse, product ratings and reviews platform, product recommendation engine, product configurator, custom content management system (CMS) and more.Client
Wolverine WorldwideTags
Strategy & Innovation
Commerce Solutions
Experience Design
Digital Marketing
Business Intelligence
Custom Solutions
Salesforce Commerce Cloud
SFCC
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