Flu is Scary
Marketing Strategy
Healthcare Marketing
Experiential Marketing
Project Description
The flu is serious business. But after learning that the last thing people want is “a shot,” we took a more lighthearted approach. The face of the influenza campaign became a disheveled but loveable character called “Flu Bug,” who developed a cult-like following over the years. He appeared everywhere and we even took him on statewide tours to spread awareness. The results have been amazing as many states now look to South Dakota as the benchmark of effectiveness in flu prevention.Client
South Dakota Department of HealthTags
healthcare marketing
social media
public service announcement
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