Road Chip USA
Social Media
Branding
Content Marketing
Project Overview
It’s not the commonalities that move our culture forward, it’s the eccentricities. Wise Chips aren’t bleached, dyed or tampered with. They are perfectly imperfect. They are the classic American snack. And they are so often synonymous with another American institution – road trips. Maybe it’s the confined space, the changing landscape or the common goal to reach a destination. For whatever, reason people share things in a car they would rarely share anywhere else. So we put the hypothesis to the test. Casting thousands and writing dozens of potential storylines, we found characters from different walks of life who had no choice but to experience the ups and downs of a two-day curated adventure together. The result was a riveting narrative that turned into a 25-minute docudrama, redefining the definition of “branded entertainment.” Content not created to sell a product, but created on behalf of one.Client
Wise SnacksTags
Road Trip
America
Strangers
Documentary
Docu-drama
Long-form
Wise Snacks
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