Live Blue
Branding
Design Strategy
Environmental
Project Overview
Health insurance companies were scrambling for ways to reach consumers ahead of the debut of the Affordable Care Act. Blue Cross Blue Shield of Kansas City sought a solution to maintain its lead in the local market by introducing retail outlets throughout the area. Willoughby developed a communication platform and theme that was used in designing and communicating the space: Be Well, Be Informed, Be Inspired.Client
Live BlueTags
brand strategy
naming
brand identity
environmental design
collateral
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