Refreshing a Value Travel Brand

Public Relations
Experiential Marketing
Influencer Marketing
O'Malley Hansen Communications
5.05 Client Reviews
5,000+
10 - 49
Chicago, United States
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Project Description

A value travel brand was planning a brand refresh with a focus on being family-friendly due to its affordability and brand playfulness. It turned to O’Malley Hansen for an integrated marketing approach to leverage media for storytelling about the brand and its refreshed appeal.

Client

Value Travel Brand

Tags

travel
value
experiential