Real Recipes - Powered by About.com
Digital Strategy
Mobile
Data Analytics
Project Description
Helping About.com take their first big step into mobile. MEDL worked with About.com and the New York Times Company to identify their first critical steps into a proprietary mobile application. After evaluating site analytics and mobile traffic patterns, the team learned that one of the most highly accessed pieces of content across About.comʼs 800 categories were Recipes. Cut to: Real Recipes – a smooth and responsive interface that provides mobile access to the tens of thousands of recipes in the About.com database.Client
The New York Times Company/About.com
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