Real Estate Expert With a Mom's Touch
Branding
Web
Content Marketing
Project Overview
Megan Kincaid is a trusted real estate partner who understands the profound journey of homeownership. With a background in investment expertise, Megan brings a unique blend of financial acumen and the nurturing care of a devoted mom. Megan was leaning heavily into her investing experience and felt like that brand message was disconnected from her clients and those she wanted to attract. When we learned that Megan was affectionately referred to as “McCormick Mom” in her community, we knew we had to lean into that message and find a way to bring warmth and nurturing to her brand without minimizing her extensive financial experience. We developed a brand message that leveraged her expertise in real estate and her role as a devoted mom to infuse her brand with trust and position her as the go-to authority in McCormick Ranch. We developed a new visual brand that built on that message and created a more polished look that compliments the area where she lives, works, and plays. We also created a branded website that is the main touchpoint for her brand execution complete with a lead magnet, email marketing integrations, and MLS listing feeds to help her collect information from potential clients. Scope: Brand strategy, messaging, and positioning Visual Identity Design Brand Photoshoot + Videoshoot Web Design + Content Email Marketing + Social StrategyClient
Megan KincaidTags
Personal Branding
Branding
Design
Logos
Web Design
Websites
Strategy
Messaging
Photoshoot
Brand Photography
Videography
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