Body Fortress Driving Awareness via NCAA and Fitness Influencers
Project Overview
In an effort to increase awareness and trial of Body Fortress Whey Protein Powder, E29 activated a mix of 7 fitness and NCAA influencers as the creators for this campaign. The 7 creators produced 31 pieces of content, sharing how they reached new heights and maximized their results with Body Fortress. The content went live across social channels including Instagram and Facebook. In order to drive further scale along with traffic to purchase, the influencers voices and stories were amplified through whitelisting. E29 leveraged various interest-based targeting strategies while optimizing for traffic to purchase through top-performing content. In addition to driving increased knowledge of product benefits and traffic to purchase Body Fortress online, the influencer program served to provide key learnings for the brand including the type of content that resonates best with their audience, best types of influencers to activate and best platforms to drive impact, along with ways to expand audience reach in the future.Client
Body FortressTags
Strategy · Content · Digital · Social
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