Re-branding Gender Equality
Social Media
Branding
Graphic / Communication
Project Description
We collaborated with the Global Fund for Women to reposition their brand, redesign their identity, and develop their brand communications. Global Fund for Women is a champion for gender equality, working in over 175 countries around the world, winning rights for millions of women and girls. We worked with the Board, Executive, Leadership and Brand teams to ensure that the new Brand strategy was completely aligned with the foundation’s new strategic direction. The new brand positioning & identity is the result of ten months’ work and close collaboration. We also developed the positioning, naming, and visual design for the #Determined campaign to launch the new brand. It tells the stories of brave women and girls from around the world who are fighting for the right to self determination. To make sure all their communication is bold, simple and clear, we delivered both print and digital assets, from concept to finished designs, including the branding of their new headquarters in San Francisco and New York.Client
Global Fund for WomenTags
brand strategy
brand design
identity
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC