Re-brand for Commercial Bakery
Branding
Packaging
Graphic / Communication
Project Overview
The goal with this rebrand was to update and streamline the primary and secondary brand marks to better scale as the business rapidly grows. A repositioning was also necessary to secure more than $1M round of funding and new management. We focused on the history of the brand founder and his Greek heritage to incorporate subtle Greek themes throughout the brand including a custom "Greek Key" pattern featuring hidden "B" and "M" letterforms. New primary, and multiple secondary marks were also crafted to work as a system, and the color palette focuses on the colors of the seaside town where the founder spent his summers growing up. Messaging was also completely reworked, including a new tagline "Tradition Respected. Simply Perfected."Client
Bread Man Baking Co.Tags
branding
packaging design
CPG
messaging
tagline
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC