Pop-A-Lock
Branding
Marketing Strategy
Project Overview
With an outdated brand, messaging, and strategy, SystemForward America (the franchise management team behind Pop-A-Lock), brought on RUSSO to develop a strategic brand plan that could be implemented and utilized by their 200-plus franchises throughout the U.S. and Canada. In addition to helping Pop-A-Lock reconnect with their audience, Pop-A-Lock went from a 90% closer rate for newly opened franchises, down to 1%, as well as increased sales throughout the franchise.Client
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