Rally On for the Brand We Luv!
Events
Digital Strategy
Experiential Marketing
Project Overview
For the last few years, CPG designed and produced a series of Rallies across six markets, reaching more than 15,000 Southwest employees from all levels. The goal was to increase attendance (check), engage employees across all levels (check) and keep the message going with immersive communication all year round (check!)Client
Southwest AirlinesTags
corporate engagement
internal communications
event production
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