Public Haus Scores Front Page of Washington Post
Marketing Strategy
Public Relations
Media Planning & Strategy
Project Description
When approaching the Washington Post, we knew that targeting the right reporter with the right angle would place us in the best position to secure an initial briefing. Once we determined we’d target the daily newspaper’s tech reporter, who focuses on innovative startups covering a wide range of industries and frequently gets syndicated to other outlets, we offered exclusive content and new imagery timed with the launch of Alabaster’s newest product. An initial conversation sparked interest in a feature on the company, which evolved into a massive spread on the front page of the newspaper’s widely read Sunday issue. Timed with a few other strategic placements, the Washington Post story was then picked up by the Los Angeles Times, which ran the same large article with imagery online and in print. When the company began their search for a Los Angeles publicist, the goal was to secure a handful of high-level placements over the course of an initial three-month campaign. Mid-way through the PR initiative, Alabaster had over 40 national (and international) media placements, increasing their monthly sales average by 5x.Client
AlabasterTags
Washington Post
PR
Public Relations
PR Agency
Public Relations Agency
PR Firm
Public Relations Firm
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