Proxy Networks: Website Redesign
Design Strategy
Digital Strategy
Project Description
inSegment has been working with Proxy since 2008, and in early 2013, we were asked to redesign their website. Proxy wanted their website to serve as a lead generation tool that focused on IT decision makers at large technology enterprises. inSegment updated the website’s look, feel and content so that it would serve as a more effective means of communicating to their primary target audience. The website was built using conversion architecture to funnel and capture leads, as well as further integrated with Hubspot’s inbound marketing platform to interconnect and track all campaign initiatives: content marketing, email marketing, social media and search.Client
Proxy Networks
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