PrizePicks National Commercial
Advertising
Video Production
Animation
Project Description
The Concept PrizePicks wanted a concept centered on the ability to multiply your winnings by making more picks. But you can’t just say it, you need to feel it. "Up Your Excitement" shows that we are not talking in the abstract, PrizePicks will "up" to 25x your bet. To meet that energy, Colormatics brought a bunch of puppies, a cast of comedians, and a hot tub full of guacamole. The Cast Here’s where the commercial brought the comedy. Jared Quay, the former NFL player and comedian, leads the cast as the PrizePicks ambassador, a wish-granting genie. Chico Bean and Funny Marco, social media sensations, were set as the app users. Together they created an incredible performance, building the sense of excitement that makes PrizePicks what it is. The Outcome The resulting commercial was stuffed full of humor, surprise, and of course, daily fantasy sports. Set in an outdoor park, complete with taco trucks, ten puppies, and a guacamole hot tub, the commercial was a laugh riot.Client
PrizePicks
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