Project Description
With 33,000 employees, pride runs deep.
Carolinas HealthCare System (CHS) wanted to show the world that caring for patients – and their fellow workers – is part of their DNA.
In an organization as large as Carolinas HealthCare System, creating an understanding of the roles and responsibilities of all employees is a feat that is nothing short of epic. When LaineGabriel was asked to create an internal campaign that was engaging and relatable, we turned to the basics of good storytelling.Client
Carolinas HealthCare SystemTags
internal
communications
HR
PR
engagement
anthem
rally cry