PPC
Digital Strategy
Web
Search
Project Description
Veterans Movers were faced with some fierce competition in a very crowded market in NYC. The biggest Issue they faced was not knowing what it cost them to acquire a customer. They were bidding on many generic and broad terms within their existing campaign. The account lacked negative keywords and their ads had no calls to action. The CPC was high due to bidding on very broad terms such as "move". What we did: We researched their market, their competitors and leveraged their uniqueness. Employing veterans separated them from other moving companies and we used that in our ads. We of course set up conversion and call tracking(on the site). We were careful with the keyterms we went after and populated the account with negative terms in order to avoid irrelevant searches. We continued to add negative keywords as we came across them to help improve the overall CPA.Client
Veterans MoversTags
PPC
Adwords
SEM
paid search
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