Pool in Floor
Digital Strategy
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Marketing Strategy
Project Description
Pool In Floor is a family-owned and operated e-commerce Pool Supply Retailer out of Phoenix, Arizona with over 25 years of experience in pool service, pool repair, and retail pool supply for all your pools and spas needs. Pool In Floor is also one of the largest sellers of pools and spas parts on Amazon. Pool In Floor is like a lot of family-owned businesses today: Competing for attention in a highly saturated, big pond of industry players and mega-online wholesalers. Facing little product differentiation, brands in this space must compete on customer service and seamlessness of shopping experience. The Pool In Floor team had seemingly ticked those boxes, but were not impressed with the return. Pool In Floor came to Youtech to find the most cost-effective way to increase online sales while maximizing customer experience.Client
Pool in Floor
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