PGA Tour
Industrial
Design Strategy
Packaging
Project Description
Swerve was asked to create a strategy to launch a line of PGA Tour products to be sold in PGA stores. The scope of the work would require both graphic and structural branding for a multitude of products through several packaging genres of differing weight and proportions. With the vast array of golfing gadgets on the market, Swerve saw an opportunity to clearly position the PGA Tour golfing accessories as a cut above the rest. By creating a branding system that combined aspirational golfing imagery with striking product photography and product reveal, Swerve could create a line of professional sporting products that were also very giftable By adhering to the strict brand guidelines, Swerve created an elevated PGA Tour packaging system. The beauty shot of the product sits atop a golf ball texture in a PGA blue field. The monochrome image of the golf pro, engaging with the product, supports the validation of a professional device. For the smaller accessories, the distinctive, recycled, PET vacuum-formed frames present the product as a work of art, thus contributing to the perceived price point.Client
EB BrandsTags
Packaging
Structure
Sports
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