Project Description
Zoetis is the worldwide leader in animal pharmaceuticals, providing research, development, and veterinary medicine sales. Across their portfolio, there was a need to reach more audiences through new, and improved digital touchpoints.
For both pet owners, pet professionals, and veterinary clinics, these touchpoints need to follow strict regulatory and legal rules. Voice and tone also need to be tailored to fit the language and educational set each audience understands best.Client
Zoetis
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