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Personas That Drive Business Transformation

Qualitative Insights
Graphic / Communication
Marketing Strategy
STORYLINE LLC
5.0
5 Client Reviews
35,000+
10 - 49
Exeter, United States
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Project Overview

A case study illustrating how a client of ours used personas to transform the way marketing and sales thought about and approached the customer.

Client

"We know our customers now. We get them."

Tags

personas
ethnography
marketing
sales
segmentation
transformation
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