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Parents.com - Website Redesign

Digital Strategy
Mobile
User Experience
Zemoga
0.00 Client Reviews
175,000+
100+
Wilton, United States
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Project Description

Meredith Corporation brought Zemoga on-board for a full re-conceiving and re-design of their Parents.com site. We brought together our specialties in data analysis and creativity by using eye tracking technology to benchmark how users interacted with the old site, determining what the friction points were against a series of prompts. Our collaborative efforts earned us the "2013 Best Re-launch" from Min/Folio, quite a nod from the leading authority on the publishing industry.

Client

Meredith Corporation

Tags

Responsive Design
Eye-tracking technology
Website Redesign
Information Architecture
Website Analytics
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