Paid Media Management
Advertising
Social Media
Marketing Strategy
Project Description
Brief: A heritage travel brand was looking to increase online sales. Once the Coronavirus closed their retail locations, they began using promotions to increase online sales. Scope: Facebook and Instagram Ad management. Results: Over the course of two and a half months, our campaigns generated $165k in sales with an average Return on Ad Spend of 10.5. Remarketing campaigns reached 15+ ROAS. Methodology: We used a combination of travel, online shopping, and competitor interests to drive top of funnel traffic before remarketing to social media engagement and website traffic. Campaigns used both images and GIFs, and were aligned with email marketing, organic social media, and display advertising. Testing with dynamic product ads were also used to customize the user experience. We focused on compassionate, uplifting messaging first, and the promotion second. This approach still drove sales while acknowledging the challenging time.Client
Briggs and RileyTags
facebook ads
instagram ads
social media marketing
CRO
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