Paddy Power Store of the Future
Design Strategy
Graphic / Communication
Environmental
Project Overview
Challenge To design a shop of the future that raises the game and changes perception of what a high street betting shop can be for today’s experience-seeking sports and gambling enthusiasts. Solution An experience that’s the next best thing to being either pitch or trackside. Zoning within the shop helps to maximise each individual attraction while banks of edge-to-edge flat screens along with a sophisticated surround sound system deliver a best-in-class visceral experience. This is supported by bespoke designed furniture along with a full-on helping of Paddy Power’s unique brand personality brought to life with a series of mischievous elements sprinkled around the shop. Results Beyond fantastic customer feedback both footfall and customer transactions have had a significant increase in numbers. Having proven itself as a viable concept it’s now being rolled out across the Paddy Power 250+ shop retail estate. ‘Missouri were responsible for the design of our new store concept in London, the timeline for completion of the design phase was tight as we had a fixed date for the opening of the store. Missouri never failed to deliver at any point along the journey from concept to final delivery. The store looks great our customers love it and we enjoyed working with Missouri!’ UK Development Director, Paddy PowerClient
Paddy Power
hello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC