Packaging Refresh for Genie
Design Strategy
Packaging
Graphic / Communication
Project Overview
We focused our efforts on simplifying the packaging and messaging. We swapped out their confusing color palette for a black-and-white gray scale, accented by red – a color that consumers could easily pick out on the shelf. Our team then distilled the copy into three main callouts: the type of unit, features, and accessories. We further introduced simple iconography to help consumers quickly compare units.Client
Genie Garage Door Openershello@agencyspotter.com417 12th St W Suite 110, Bradenton, FL 34205 USA© 2012-2024 Agency Spotter LLC